Website Development often begins with understanding how an existing website actually works. AI can accelerate investigation and experimentation, but testing, refinement, and human judgement still determine the right solution.
Information Architecture begins with understanding the website content you already have. AI can help identify recurring subjects, overlaps, and relationships, while human judgement determines what those patterns mean.
AI does not have to replace SEO expertise. Used properly, it can help experienced practitioners build better tools, analyse real search data, and make better-informed decisions.
Keywords tell us the words people use. Topics help us understand what they are really trying to learn. Explore why modern search strategy increasingly depends on connected subject knowledge rather than isolated keyword targeting.
Keywords show what someone typed. Search intent helps explain why. Discover why understanding the question should come before shaping the answer.
Unanswered questions and missing explanations can reveal where a website is incomplete. Discover how identifying knowledge gaps can guide stronger content development.
Individual pages can answer questions, but connections between them create deeper understanding. Explore how Information Architecture helps reveal those relationships.
Every answer can reveal the next useful question. Discover how connected content can turn isolated website pages into a growing body of knowledge.
Existing website content often contains overlooked ideas for future articles. Discover how connected content can turn isolated posts into a growing knowledge base.